That, Which Cannot Be Named

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Here's a nice pleasant article about a house which has been prepped for emergencies. They do a little crappy stuff here and there, but most of the work is anchoring for earthquakes!

And yet, do they mention a bloody earthquake? Noooo! Watch out for snow, or ice, or whatnot. What has compelled these people to brace for earthquakes, and yet never mention the possibility? I think somebody from the government got to them. They revealed their plans, and some uppity-shot said: "OMG, Don't mention the e-word!" "If you mention earthquakes, the pork producers will never again have a convention here. We'll just ignore that little bit."

And so a house is all braced for earthquakes, without nary a mention of the reason.