Earthquake Survival - 3 Days is Insufficient

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Even assembling a search and rescue team to deal with the catastrophic collapse of the Northridge Meadows apartment building didn't happen fast because firefighters' own families were affected by the quake, he said. Sixteen people died in the three-story complex.
Tripp said the standard warning that people should be capable of sustaining themselves for 72 hours was "naive," and that they should really plan for 14 days.

This is interesting.  All the standard advice is to have emergency supplies for 3 days.  Now, you have to be ready to camp for 2 weeks!  He's probably right, though.  If we have a 'standard disaster' one in a thousand (rare) earthquake anywhere, we can expect Katrina-like rescue efficiency.  :)