Tuesday, July 27, 2010

Poor engineers forced to do sound bites

Article

This is a big earthquake week in Toronto, as we have a monster conference. But all my old buddies have to do tv interviews! A typical interview may take more than an hour, but they reduce it to under a minute. Therefore, only the pithy sound bites remain. And these tend to sound a bit obvious...

-Hey! Earthquake in Quebec!

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