We don't like the Amazon model of $9.99 . . . We think it really devalues books and hurts all the retailers of hardcover books . . .
Yes, e-books should be priced the same as hardcover books. Why not more?
I'm a big e-book user, and I think these guys are going down the same river as the music cd guys. Price it exactly the same or more than the physical media, even though the marginal cost of an extra e-book is near zero.
As we know with music, this strategy will boost the sale of hardcover books, and keep their handsome profit margins! Tree-killers unite! :)