I'm just writing this because we have one, and it is a fantastic machine. You can see that Sony is losing tons on each one sold. Although the boys play games on it once in a while, I've put Linux on it, and have it as my main console computer for the big screen. It'll be even better when Sony start playing mpeg4 (xvid, divx) movies natively.
This is a fine example of a third-stage bureaucracy pissing away their money, and spreading the wealth! I'll be happy to take any more heavily subsidized hardware!