eBay wins a knock-off law suit. The site Perfumebay.com 'had nothing to do with ebay'. They said the name invokes 'a bay filled with perfume', or some such thing.
I'm thinking of starting a site EarthquakeBay.com. I would sell things such as my wonderful advice about earthquakes, and earthquake alarms that say "Kiss your ass good-bye!". It invokes an image of San Francisco Bay shaking like a big bowl of jelly, throwing buildings into the air. Perhaps I could auction things... It has nothing to do with eBay!